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Women of Cannabiz Learning Series: Cannabiz 101

June 19, 2018 @ 10:00 am - 5:00 pm


Are you looking to join the cannabis industry? Use this course as a launch platform for learning the essentials of starting a business and engineering your cannabis brand in a socially responsible, environmentally friendly and profitable way.

We’ll kick off the day with a presentation on the basics of starting a business, led by Heady CEO and Cofounder Monica Donovan, along with an overview of the cannabis industry, and plenty of opportunity for Q&A afterwards. Then we’ll break for a specially prepared lunch at 12:30, created by local professional chef Jillian Austin. Participants are encouraged to explore the property, take a walk, bask in sunshine, get to know people, or anything else you feel like doing!

After our break, we’ll return with a presentation by Ashley Reynolds, president of Elmore Mountain Therapeutics on her experiences starting a woman-owned cannabis business in Vermont. Afterwards we’ll dive deep into the areas of structuring a business, branding, marketing, growth strategies, and the challenges of working in a rapidly changing and developing industry. We’ll also break and form mini-groups, giving participants the opportunity to talk about their own ideas and projects. We wrap at 4:30 with a mini-networking hour, refreshments and an opportunity to mingle and network.

About the Instructors:

Monica Donovan is the co-founder and CEO of Heady Vermont. She brings more than 15 years of experience in business management, creative direction and editorial chops to this unique and groundbreaking platform, which has helped give voice to Vermont’s cannabis reform movement. She is also the Creative Director at JAM Creative, an agency specializing in creative content and digital marketing.

Ashley Reynolds is the president and founder of Elmore Mountain Therapeutics, a native Vermont woman-owned company at the intersection of well being, economic development, social justice and environmental sustainability.

Ready to book? Reserve your spot here!

The Women of Cannabis Learning Series is a sequence of daytime retreats taking place the third Tuesday of every month from May through November. Each session in the Learning Series runs all day from 10 a.m. – 5 p.m. and includes presentations and demos by industry professionals from the Northeast. All sessions take place at This Wonderful Place in spring, summer and fall! Be sure to check out the other sessions happening this year. Discounts are available for those wishing to enroll in all seven courses:

May 22: Basics of Cannabis
June 19: Cannabiz 101
July 17: Cannabis as Medicine
August 21: Branding and Marketing
Sept. 18: Harvesting and Curing
Oct. 16: Intro to Cannabis Products (Part I)
Nov. 20: Intro to Cannabis Products (Part II)

Ready to book this session? Reserve your spot here!

Want to book all seven sessions for $600? Reserve your spots and pay in full. Discount of $100!

All seven sessions: 3 monthly payments of $208 each
All seven sessions: 6 monthly payments of $108 each


June 19, 2018
10:00 am - 5:00 pm
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This Wonderful Place
Morrisville, VT United States


Monica Donovan